The mind
The mind's calculations insist that further attempts in face of adversity would be in vain. The mind appeals to numbers, facts, and figures. The mind, recognizing itself as one of nature's greatest creations, emphasizes results and goals.
The heart
The heart tells us to push on and go further, despite the obstacles in our path. The heart appeals to our many senses - the sense of touch, the sense of scent. The heart, in all its emotion and wonder, builds empathy and understanding.
We at Adverum, balance the heart and the mind to deliver communications success.